PORTFOLIO: BRANDING / MARKETING MATERIALS Contact Jeff if you'd like to see a full sample of any project.

Providence Park Hospital: The Total Campus Experience Jeff worked with St. John Health leadership, physicians and medical directors to create copy for this 16-page book in advance of the opening of Providence Park Hospital in Novi, Mich. The book targets current and prospective patients and contains details about the facility, including its Neurosciences Institute, digital imaging capabilities, cancer care and other services.

Trinity Senior Living Communities: Inside Sanctuary® In 2008, Trinity Senior Living Communities launched its new brand and introduced its Sanctuary® model for senior living. TSLC gave copies of this 16-page book to attendees at public brand introduction events at each of its 33 communities in Michigan, Maryland and Indiana.

Trinity Senior Living Communities — brand introduction newsletter Prior to the public launch of its new brand, Trinity Senior Living Communities needed to communicate the news to staff at its 33 communities across three states. Jeff worked with company leadership to develop this brand introduction newsletter. It contains details about the new graphic identity, a brand launch timeline, a Q & A section and a list of people to contact for more information.

Carhartt for Women — Fall 2007 Women's Workwear introduction When Carhartt re-launched its women's workwear line in 2007, Jeff developed the brand tagline "The Women's Workwear Standard." He also wrote and edited copy for the Fall 2007 Women's Workwear marketing kit. Among its contents are an introductory letter from Carhartt's vice president of sales; a complete product catalog; and details about marketing materials, promotional event support and available merchandising fixtures. Carhartt's sales representatives use these kits to promote new products when meeting the company's national retailer network.